Praveen leads Widea Digital globally with key focus on innovation, product-market-fit, new business models, channel partnerships and long-term strategic client relationships. Prior to Widea, in his experience spanning two decades Praveen led businesses as Entrepreneur, Delivery Director, Principal and Advisor to large corporations across U.S., U.K, Europe, APAC, ANZ, Middle East and India. He was part of Infosys, Ernst & Young and Accel and has consulted large multi-national organizations across various geographies and industries. He has worked in multiple industry spaces such as BFSI, Healthcare / Life Sciences / Pharma, Retail & CPG, Logistics, Manufacturing, IT / ITES / Internet, Automobile, Energy & Utilities, Gaming, Telecommunications, Digital media / Advertisements and Government sectors focusing on Transformations, Strategy & Service Management consulting and Technology Change Management.

A seasoned IT professional with over 16 Years of rich experience and demonstrated expertise with prestigious organizations. Has focused his 10 years in the Middle-East region specifically in the banking Domain. Knowledge in Business Intelligence / Data Warehousing such as BIG DATA, ETL, BI Reporting. Expertise in Payment and Transaction processing system such as SARIE (Saudi Arabian Riyal Interbank Express) and Inter-bank fund transfer – SWIFT. Spearheaded functions pertaining to the implementation of various applications on Financial & Banking Systems. Experience of working with cross-cultural teams under multinational environments through Wipro, Cognizant and other corporate organizations. Russel leads the business development activities